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Real-time Omnibus.

Get responses from real people really fast using national omnibus surveys powered by Glow's research platform.  

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What is the omnibus.

Glow's Omnibus runs frequently, surveying a representative sample of adults in each market. 

The omnibus captures responses from people quickly and affordably. Results are shared in real-time and data can be analysed against demographics and a unique sustainability segmentation. 

How: Online survey using quality consumer panel from Glow's partner network

Who: 1,000 adults aged 18+ years

Where: Australia, United States, United Kingdom

When: Every two weeks. 

Raw data is available in real-time via 'live links' with reports provided within 72 hours of fieldwork completion.

Sample: Nationally representative sample with interlocking quotas based on age and gender as well as a representative sample by location.

 

Introductory pricing:

Pricing - Ad Hoc AUD GBP USD
Minimum 3 questions on the same survey $2000 £900 $1000

 

Discounts for multi-market or question bundles. Regular Glow customers also receive access to additional demo crosstabs including household income splits. 

 

Output: Interactive data via 'live links', charts in PPT and data tables in Excel. 

 

Why use an omnibus.

 

Affordable

Capture quality responses from real people at a fraction of the cost of custom research. 

Each respondent answers questions for different customers, but the cost of recruiting and surveying people is shared across all. Questions and results remain confidential to each customer. 

 

Quick
Omnibus fieldwork is conducted regularly and quickly to a fixed schedule of fieldwork dates. 

 

Demographics included
Outputs include demographic breakdowns of your answers across standard cohorts like age, gender, and location.   

Use cases
Common uses for omnibus data include:

  • Topic based insights
  • Data to support thought leadership or PR activity
  • Audience-specific profiling
  • Purchase intent or decision factors for a category
  • Brand-specific investigation e.g. awareness or marketing impact
  • Product satisfaction or NPS

 

Why Glow?

Live data
Rich cross-tabs
Multiple outputs
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Results in real-time

Glow's unique 'live-links' enable you to see your data as people respond, so you don't have to wait until the Omnibus is complete. 

 

View an example here. 

Deeper analysis

Your answers will be available to compare across a range of demographics including age, gender, and location breaks. 

Location:

  • Australia - by state - New South Wales, Victoria, Queensland, Western Australia, South Australia, Tasmania, ACT, Northern Territory
  • UK - by region - East Anglia, East Midlands, London, North East, North West, Northern Ireland, Scotland, South East, South West, Wales, West Midlands, Yorkshire & Humberside  
  • US - by region - Northeast, Midwest, South, West

You can also view responses against a perception-based Sustainability segmentation. 

Regular users of the Glow platform can request access to additional demo crosstabs, including household income splits.

Finally, you can conduct your own analysis by combining the demographic answers with responses from your own questions. See the Live Data Link example.  

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Data any way you want

Results are provided in live interactive links, with charts provided via PPT for ease of presentation and data tables provided in Excel.

See a full sample omni report here. 

Glow Omnibus Calendar Q1 2025

Fieldwork calendar.

Glow's Omnibus runs on the following schedule in each survey week. 

  • Tuesday 5pm local time - questions close

  • Wednesday - scripting, clarifications, testing

  • Thursday - survey soft launch
  • Friday - survey full launch, 'live links' provided
  • Sat-Monday - fieldwork
  • Tuesday - reporting

 

Book your space.

There are a limited number of questions available in each omnibus and space is allocated on a first-come, first-served basis until capacity is full.

To secure your space, send an email to Omni@glowfeed.com with your draft questions, company name and contact details. 

Payments are strictly in advance by credit card.

  

 

Glow is trusted by progressive brands to power their decision making

Frequently asked questions

What is the difference between an omnibus and custom research?

Omnibus:

  • Shared survey with costs split among participants.
  • Fixed schedule and format.
  • Nationally representative sample.
  • More affordable for a small number of questions.

Custom Research:

  • Fully bespoke to your objectives.
  • Flexible timelines and audience targeting.
  • Better suited to longer or more complex surveys. 

Glow’s Omnibus is ideal when you want a representative view of adult opinion but only have a couple of questions to ask. 

What question types does Glow's omnibus support?
Glow's platform supports a wide variety of question types that can be used to enhance data accuracy and respondent experience. Most are available to use within the omnibus. 

Question types include:
  • Choice Questions: Single, Multiple 
  • Matrix Questions: Grid, Dropdown, Scale, Carousel, Drag & Drop, Multiple Choice 
  • Rank/Scale Questions
  • Open Ended Text Response
  • Scores: Net Promoter Score (NPS)®, Social Responsibility Score (SRS)®
  • Rating: Mood, Stars
  • Image Upload: Allow users to upload an image

You can preview a respondent's view of Glow's question types here.

Can I track trends over time using the omnibus?
Yes. With Glow’s fortnightly schedule, you can ask the same questions across multiple waves to track changes in consumer sentiment, awareness, or behaviour over time. This is particularly useful for tracking public sentiment about newsworthy issues or behaviour change in mainstream categories. 
How is the nationally representative sample determined?

We use interlocking quotas to ensure the sample reflects the population by age and gender, as well as including a representative sample by location. In Australia, quotas align with ABS Census data, while in the US and UK, they follow national census data for comparable accuracy.

What outputs will I receive?

You’ll get a bespoke report housed on Glow's portal with 3 outputs:

  • Interactive live data links
  • PowerPoint charts
  • Excel crosstab data tables

View an example here. 

 

What demographics are included in the results?

Omnibus outputs include breakdowns by:

  • Age
  • Gender
  • Location (state or region)
  • Perception-based sustainability segmentation 
  • Create your own segments using answers from your own questions or a combination of  demographics and question responses
  • Additional demographics like household income are available for regular Glow customers

 

How quickly can I get results?

Raw data is available in real-time through Glow’s unique live links, and final reports are delivered within 72 hours of the survey's completion.

 

Want to run your own omnibus?

Glow's end-to-end research platform powers the omnibus. Glow's platform is available for other businesses to run private omnibus studies or to create solutions that capture data on a recurring basis, such as 'issues' monitors. For example, Glow's platform was used to deliver Sensis' Business Index which captured ongoing small business confidence and behaviour. If you'd like to discuss creating your own omnibus or data product reach out to the team at Omni@glowfeed.com. 

 


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Glow is an active participant in the data for good movement and has no political affiliations.