Validate ideas.
smarter. faster.

Prove concepts before they hit the market. Identify appetites and uncover product-market fit, so you can reduce risk and save time and resources.


Nurture better ideas

Capture early feedback on ideas, products, services or communications to identify strengths, weaknesses, and areas for improvement before investing significant resources.



Ensure market fit

Early and ongoing testing provides insights into how well your concepts align with customer needs and preferences, so you can build irresistible products and services. 


Reduce risk

Concept testing provides the confidence to invest by reducing the risk of launching a product, service, packaging or campaign that doesn't resonate with your customers.

We needed a research partner that our more pragmatic NPD and comms insights needs...Glow has already demonstrated that their fresh approach, speed to insight and impeccable service are perfectly suited to our needs.
Rebecca Widdowson
Marketing Director

Glow is trusted by progressive brands to power their decision making


Platform intro

Speak to our team to see how the Glow platform can help you make better decisions, faster.  In a 30 minute meeting we'll:

  • Deliver a platform demo that shows how easy, fast and intuitive capturing consumer insights can be
  • Discuss how Glow can de-risk your decisions and support your growth
Glow Platform Analysis Update

Free Starter Plan

Get to know the platform yourself. Try the Starter plan with access to full platform functionality.

  • Build your own survey
  • Deploy to your own audience free
  • Analyse results using our interactive dashboards 
  • Download and share your insights
Concept Testing Template

Use our templates

Get up and running fast, with pre-built questions to support your needs.