Ensure your marketing campaigns capture attention and drive action by using data to inform decision making across the campaign lifecycle.
Pre-test your strategy or your creative with your target audience upfront to ensure success.
Use pre and post-campaign evaluations to understand the influence of tactics, channels and creative on your target audience. Prove the ROI of your efforts.
Let real human data inform what worked, what didn’t and where to adjust to improve future campaign success.
Off-the-shelf campaign tracking misses the metrics that determine your success. Glow's campaign effectiveness solution is custom-built to measure the KPIs that matter to your brand, channel strategy, and business objectives.
Whether you're testing awareness lift, message recall, purchase intent, or brand attribution, you control the metrics, timing, audience segments, and competitive benchmarks. Because every campaign has different success criteria.
See how audiences are responding as your campaign unfolds.
With Glow's real-time dashboards and always-on tracking, you can adjust messaging, channels or targeting on the fly. Not after the budget’s spent.
Whether you're evaluating a local activation or measuring effectiveness across multiple markets, Glow's platform allows you to compare effectiveness across your entire campaign portfolio.
Easily localise surveys, translations, audiences and brands. Analyse in a single dasboard to compare performance across markets.
Our multi-panel integration enables campaign measurement from niche B2B audiences to broad consumer markets, at a price point that makes continuous testing viable.
Pre-test creative before launch. Add mid-flight pulse checks. Layer in post-campaign diagnostics to understand what drove results.
Glow’s modular approach means you’re not locked into a rigid questionnaire. Add new lines of questioning at each stage of your campaign lifecylce.
Because marketing effectiveness shouldn’t just prove ROI. It should help you improve what comes next.
Let’s build a flexible tracker that works around your strategy, structure, and budget.
Get to know the platform yourself. Try the Starter plan with access to full platform functionality.
Get up and running fast, with pre-built questions to support your needs.
